{"id":262,"date":"2025-11-07T18:29:14","date_gmt":"2025-11-07T09:29:14","guid":{"rendered":"https:\/\/www.iskc.co.jp\/column\/?p=262"},"modified":"2025-11-26T13:29:19","modified_gmt":"2025-11-26T04:29:19","slug":"%e6%b5%81%e9%80%9a%e5%8a%a0%e5%b7%a5%e3%81%ae%e5%85%a8%e4%bd%93%e5%83%8f%e3%81%a8%e3%81%9d%e3%81%ae%e9%87%8d%e8%a6%81%e6%80%a7-%e2%80%95-%e3%82%a4%e3%82%b7%e3%82%ab%e3%83%af%e3%82%b3%e3%83%bc%e3%83%9d","status":"publish","type":"post","link":"https:\/\/www.iskc.co.jp\/column\/%e6%b5%81%e9%80%9a%e5%8a%a0%e5%b7%a5\/262\/","title":{"rendered":"\u6d41\u901a\u52a0\u5de5\u306e\u5168\u4f53\u50cf\u3068\u305d\u306e\u91cd\u8981\u6027 \u2015 \u30a4\u30b7\u30ab\u30ef\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u63d0\u4f9b\u3059\u308b\u9ad8\u54c1\u8cea\u7269\u6d41\u30b5\u30fc\u30d3\u30b9"},"content":{"rendered":"\n<p>\u7269\u6d41\u696d\u52d9\u306e\u4e2d\u3067\u3082\u3001\u5546\u54c1\u306e\u4ed8\u52a0\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u91cd\u8981\u306a\u5de5\u7a0b\u3067\u3042\u308b\u300c\u6d41\u901a\u52a0\u5de5\u300d\u3002<br>\u88fd\u9020\u3055\u308c\u305f\u5546\u54c1\u3092\u3001\u8ca9\u58f2\u5148\u3084\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306e\u6c42\u3081\u308b\u4ed5\u69d8\u306b\u5408\u308f\u305b\u3066\u6574\u3048\u308b\u3053\u306e\u4f5c\u696d\u306f\u3001\u5358\u306a\u308b\u300c\u624b\u9593\u306e\u304b\u304b\u308b\u4f5c\u696d\u300d\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306e\u4fe1\u983c\u6027\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5de6\u53f3\u3059\u308b\u5927\u5207\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u6d41\u901a\u52a0\u5de5\u306e\u5177\u4f53\u7684\u306a\u6d41\u308c\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30a4\u30b7\u30ab\u30ef\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u307f\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.iskc.co.jp\/column\/wp-content\/uploads\/2025\/11\/81494d58-a30a-4bd0-906b-51b795e3cedc-1-1024x683.png\" alt=\"\" class=\"wp-image-284\" srcset=\"https:\/\/www.iskc.co.jp\/column\/wp-content\/uploads\/2025\/11\/81494d58-a30a-4bd0-906b-51b795e3cedc-1-1024x683.png 1024w, https:\/\/www.iskc.co.jp\/column\/wp-content\/uploads\/2025\/11\/81494d58-a30a-4bd0-906b-51b795e3cedc-1-300x200.png 300w, https:\/\/www.iskc.co.jp\/column\/wp-content\/uploads\/2025\/11\/81494d58-a30a-4bd0-906b-51b795e3cedc-1-768x512.png 768w, https:\/\/www.iskc.co.jp\/column\/wp-content\/uploads\/2025\/11\/81494d58-a30a-4bd0-906b-51b795e3cedc-1-1200x800.png 1200w, https:\/\/www.iskc.co.jp\/column\/wp-content\/uploads\/2025\/11\/81494d58-a30a-4bd0-906b-51b795e3cedc-1.png 1536w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u25a0 1. \u5165\u8377\u30fb\u691c\u54c1<\/strong><\/strong><\/h2>\n\n\n\n<p>\u307e\u305a\u306f\u5546\u54c1\u306e\u5165\u8377\u30fb\u691c\u54c1\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3059\u3002<br>\u30a4\u30b7\u30ab\u30ef\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001<strong>\u5343\u8449\u770c\u6d66\u5b89\u5e02\u306e\u7269\u6d41\u30bb\u30f3\u30bf\u30fc\u306b\u30c9\u30c3\u30af\u30ec\u30d9\u30e9\u30fc\u3092\u5b8c\u5099<\/strong>\u3057\u3066\u304a\u308a\u3001\u6d77\u5916\u304b\u3089\u306e\u30b3\u30f3\u30c6\u30ca\u8377\u7269\u306e\u53d7\u3051\u5165\u308c\u306b\u3082\u5bfe\u5fdc\u3002<br>\u30d1\u30ec\u30c3\u30c8\u7a4d\u307f\u306e\u8ca8\u7269\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u642c\u5165\u3067\u304d\u308b\u305f\u3081\u3001\u6d77\u4e0a\u8f38\u9001\u54c1\u306e\u53d7\u3051\u5165\u308c\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u307e\u3059\u3002\u5165\u8377\u5f8c\u306f\u3001\u4f1d\u7968\u3068\u306e\u7167\u5408\u3084\u5916\u89b3\u691c\u67fb\u3092\u884c\u3044\u3001\u4e0d\u5177\u5408\u304c\u306a\u3044\u304b\u3092\u4e01\u5be7\u306b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0 2. \u4fdd\u7ba1\u30fb\u4ed5\u5206\u3051<\/strong><\/h2>\n\n\n\n<p>\u691c\u54c1\u5f8c\u306e\u5546\u54c1\u306f\u3001\u4fdd\u7ba1\u30a8\u30ea\u30a2\u306b\u4e00\u6642\u4fdd\u7ba1\u3055\u308c\u3001\u6d41\u901a\u52a0\u5de5\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306b\u5fdc\u3058\u3066\u4ed5\u5206\u3051\u3055\u308c\u307e\u3059\u3002<br>\u6848\u4ef6\u3054\u3068\u306b\u5fc5\u8981\u306a\u8cc7\u6750\u3084\u5546\u54c1\u3092\u9069\u5207\u306b\u7ba1\u7406\u3057\u3001\u5f8c\u5de5\u7a0b\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3080\u3088\u3046\u6bb5\u53d6\u308a\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0 3. \u52a0\u5de5\u4f5c\u696d\uff08\u6d41\u901a\u52a0\u5de5\uff09<\/strong><\/h2>\n\n\n\n<p><strong>\u25ef <\/strong><strong>\u7279\u5fb4\uff1a<\/strong><\/p>\n\n\n\n<p>\u6d41\u901a\u52a0\u5de5\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u52a0\u5de5\u4f5c\u696d\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u591a\u69d8\u306a\u4f5c\u696d\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c01\u5165\u4f5c\u696d<\/strong>\uff08DM\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3001\u30c1\u30e9\u30b7\u306a\u3069\uff09<\/li>\n\n\n\n<li><strong>\u30bb\u30c3\u30c8\u7d44\u307f<\/strong>\uff08\u30ce\u30d9\u30eb\u30c6\u30a3\u3001\u8ca9\u4fc3\u54c1\u3001\u5546\u54c1\u30b5\u30f3\u30d7\u30eb\uff09<\/li>\n\n\n\n<li><strong>\u30e9\u30d9\u30eb\u8cbc\u308a<\/strong>\uff08SKU\u7ba1\u7406\u3001\u7279\u5b9a\u8ca9\u8def\u5411\u3051\uff09<\/li>\n\n\n\n<li><strong>\u53ef\u5909\u5370\u5b57<\/strong>\uff08\u5b9b\u540d\u30fb\u500b\u5225\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u5370\u5237\uff09<\/li>\n\n\n\n<li><strong>\u7167\u5408\u4f5c\u696d<\/strong>\uff08\u5c01\u5165\u7269\u306e\u540d\u5bc4\u305b\u30fb\u30c1\u30a7\u30c3\u30af\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u30a4\u30b7\u30ab\u30ef\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u624b\u4f5c\u696d\u3067\u306e\u7d30\u3084\u304b\u306a\u5c01\u5165\u30fb\u7167\u5408\u4f5c\u696d\u3092\u5f97\u610f\u3068\u3057\u3001\u5370\u5237\u7269\u306e\u540d\u5bc4\u305b\u304b\u3089\u5370\u5b57\u3001\u5c01\u5165\u3001\u68b1\u5305\u3001\u767a\u9001\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u884c\u3048\u308b\u4f53\u5236\u3092\u6574\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0 4. \u5305\u88c5\u30fb\u68b1\u5305<\/strong><\/h2>\n\n\n\n<p>\u52a0\u5de5\u304c\u5b8c\u4e86\u3057\u305f\u5546\u54c1\u306f\u3001\u7834\u640d\u9632\u6b62\u3084\u914d\u9001\u5148\u306e\u6307\u5b9a\u6761\u4ef6\u306b\u5408\u308f\u305b\u305f\u5305\u88c5\u30fb\u68b1\u5305\u3092\u884c\u3044\u307e\u3059\u3002<br>\u30e4\u30c3\u30b3\u578b\u3084\u5186\u7b52\u578b\u3068\u3044\u3063\u305f\u7279\u6b8a\u306a\u68b1\u5305\u306b\u3082\u5bfe\u5fdc\u3057\u3066\u304a\u308a\u3001\u5546\u54c1\u306e\u5f62\u72b6\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u68b1\u5305\u3092\u63d0\u6848\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0 5. \u51fa\u8377\u30fb\u914d\u9001<\/strong><\/h2>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u8377\u672d\u3092\u8cbc\u4ed8\u3057\u3001\u7d0d\u54c1\u5148\u3054\u3068\u306b\u4ed5\u5206\u3051\u3092\u884c\u3063\u3066\u51fa\u8377\u30fb\u914d\u9001\u306e\u6e96\u5099\u3092\u6574\u3048\u307e\u3059\u3002<br>\u30a4\u30b7\u30ab\u30ef\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u306f<strong>BtoB<\/strong><strong>\u306e\u8907\u6570\u500b\u53e3\u767a\u9001\u306b\u3082\u5f37\u307f<\/strong>\u3092\u6301\u3061\u3001\u6cd5\u4eba\u5411\u3051\u306e\u5927\u91cf\u767a\u9001\u306b\u3082\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b<strong>\u90fd\u5fc3\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u826f\u3044\u5343\u8449\u770c\u6d66\u5b89\u5e02\u306e\u6e7e\u5cb8\u30a8\u30ea\u30a2<\/strong>\u306b\u4f4d\u7f6e\u3057\u3066\u304a\u308a\u3001\u9996\u90fd\u9ad8\u901f\u6e7e\u5cb8\u7dda\u3084\u6771\u95a2\u6771\u81ea\u52d5\u8eca\u9053\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3082\u826f\u597d\u3002<br>\u90fd\u5185\u30fb\u9996\u90fd\u570f\u3078\u306e\u914d\u9001\u306b\u304a\u3044\u3066\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306a\u7d0d\u54c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30a4\u30b7\u30ab\u30ef\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u9078\u3070\u308c\u308b\u7406\u7531<\/strong><\/h2>\n\n\n\n<p><strong>\u25cf <\/strong><strong>\u9996\u90fd\u570f\u3078\u306e\u512a\u308c\u305f\u30a2\u30af\u30bb\u30b9<\/strong><\/p>\n\n\n\n<p>\u5343\u8449\u770c\u6d66\u5b89\u5e02\u306e\u6e7e\u5cb8\u30a8\u30ea\u30a2\u306b\u7acb\u5730\u3057\u3001\u90fd\u5fc3\u90e8\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u629c\u7fa4\u3002<br>\u7dca\u6025\u5bfe\u5fdc\u3084\u77ed\u7d0d\u671f\u6848\u4ef6\u306b\u3082\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u5730\u7406\u7684\u512a\u4f4d\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u25cf <\/strong><strong>\u6d77\u5916\u8f38\u5165\u8ca8\u7269\u306e\u53d7\u3051\u5165\u308c\u4f53\u5236<\/strong><\/p>\n\n\n\n<p>\u30c9\u30c3\u30af\u30ec\u30d9\u30e9\u30fc\u5b8c\u5099\u306b\u3088\u308a\u3001\u6d77\u5916\u304b\u3089\u306e\u30b3\u30f3\u30c6\u30ca\u8ca8\u7269\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u53d7\u3051\u5165\u308c\u53ef\u80fd\u3002<br>**\u300c\u6d77\u5916\u8abf\u9054\u2192\u56fd\u5185\u52a0\u5de5\u2192\u5168\u56fd\u767a\u9001\u300d**\u3068\u3044\u3046\u4e00\u8cab\u7269\u6d41\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u25cf 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&hellip; <a href=\"https:\/\/www.iskc.co.jp\/column\/%e6%b5%81%e9%80%9a%e5%8a%a0%e5%b7%a5\/262\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u6d41\u901a\u52a0\u5de5\u306e\u5168\u4f53\u50cf\u3068\u305d\u306e\u91cd\u8981\u6027 \u2015 \u30a4\u30b7\u30ab\u30ef\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u63d0\u4f9b\u3059\u308b\u9ad8\u54c1\u8cea\u7269\u6d41\u30b5\u30fc\u30d3\u30b9&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[82,83,84],"class_list":["post-262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-23","tag-82","tag-83","tag-84"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/posts\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":4,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"predecessor-version":[{"id":285,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/posts\/262\/revisions\/285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}