{"id":291,"date":"2025-12-02T16:59:36","date_gmt":"2025-12-02T07:59:36","guid":{"rendered":"https:\/\/www.iskc.co.jp\/column\/?p=291"},"modified":"2026-03-26T14:40:32","modified_gmt":"2026-03-26T05:40:32","slug":"btob%e3%81%a8btoc%e3%81%a7%e3%81%af%e3%80%8c%e6%9c%80%e9%81%a9%e3%81%aa%e9%81%8b%e9%80%81%e4%be%bf%e3%80%8d%e3%81%8c%e9%81%95%e3%81%86%e3%80%82%e6%9c%80%e9%81%a9%e5%8c%96%e3%81%ae%e9%8d%b5%e3%81%af","status":"publish","type":"post","link":"https:\/\/www.iskc.co.jp\/column\/example\/291\/","title":{"rendered":"BtoB\u3068BtoC\u3067\u306f\u300c\u6700\u9069\u306a\u904b\u9001\u4fbf\u300d\u304c\u9055\u3046\u3002\u6700\u9069\u5316\u306e\u9375\u306f\u201c\u524d\u5de5\u7a0b\u201d\u306b\u3042\u308a\u307e\u3059\u3002"},"content":{"rendered":"\n<h1 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BtoB\uff08\u4f01\u696d\u5411\u3051\u914d\u9001\uff09\u3067\u306f\u300c\u6b63\u78ba\u3055\u30fb\u52b9\u7387\u5316\u300d\u304c\u6700\u91cd\u8981<\/h2>\n\n\n\n<p>BtoB\u914d\u9001\u306f\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7d0d\u54c1\u6642\u9593\u306e\u53b3\u5b88<\/li>\n\n\n\n<li>\u8907\u6570\u500b\u53e3\u306e\u53d6\u308a\u6271\u3044<\/li>\n\n\n\n<li>\u6307\u793a\u66f8\uff08\u7d0d\u54c1\u66f8\uff09\u3068\u306e\u7167\u5408\u4f5c\u696d\u306a\u3069\u3001\u6b63\u78ba\u3055\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u914d\u9001\u73fe\u5834\u3067\u306e\u4ed5\u5206\u3051\u30df\u30b9\u3084\u7167\u5408\u30df\u30b9\u304c\u8d77\u304d\u308b\u3068\u3001<br>\u7d0d\u54c1\u9045\u5ef6\u3084\u30af\u30ec\u30fc\u30e0\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001<strong>\u51fa\u8377\u524d\u306e\u6e96\u5099\u304c\u52dd\u8ca0<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u25bc BtoB\u306b\u9069\u3057\u305f\u4fbf<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8def\u7dda\u4fbf<\/li>\n\n\n\n<li>\u30c1\u30e3\u30fc\u30bf\u30fc\u4fbf\u30fb\u30b9\u30dd\u30c3\u30c8\u4fbf<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u25bc \u30a4\u30b7\u30ab\u30ef\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u9078\u3070\u308c\u308b\u7406\u7531\uff08BtoB\u7de8\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1\u304b\u6240\u306b\u8907\u6570\u500b\u53e3\u3092\u307e\u3068\u3081\u3066\u51fa\u8377\u3059\u308b\u4f5c\u696d\u304c\u5f97\u610f<\/strong><\/li>\n\n\n\n<li><strong>\u7167\u5408\u304c\u5fc5\u8981\u306a\u8907\u96d1\u306a\u5c01\u5165\u30fb\u68b1\u5305\u306b\u5f37\u3044<\/strong><\/li>\n\n\n\n<li><strong>\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u5370\u5237\uff0b\u5b9b\u540d\u53ef\u5909\u5370\u5b57\u3067\u6307\u793a\u66f8\u306e\u4f5c\u6210\u304c\u30b9\u30e0\u30fc\u30ba<\/strong><\/li>\n\n\n\n<li><strong>\u5343\u8449\uff08\u6d66\u5b89\uff09\u3068\u3044\u3046\u597d\u7acb\u5730\u3067\u3001\u90fd\u5fc3\u914d\u9001\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3092\u77ed\u7e2e<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u914d\u9001\u4f1a\u793e\u304c\u300c\u904b\u3076\u3060\u3051\u300d\u306b\u96c6\u4e2d\u3067\u304d\u308b\u72b6\u614b\u3092\u4f5c\u308a\u3001\u7d0d\u54c1\u7cbe\u5ea6\u3092\u5287\u7684\u306b\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u25a0 BtoC\uff08\u500b\u4eba\u5b85\u5411\u3051\u914d\u9001\uff09\u3067\u306f\u300c\u53d7\u3051\u53d6\u3063\u3066\u3082\u3089\u3048\u308b\u304b\u300d\u304c\u6700\u91cd\u8981<\/h2>\n\n\n\n<p>BtoC\u3067\u306f\u3001\u518d\u914d\u9054\u304c\u767a\u751f\u3057\u3084\u3059\u304f\u3001\u30b3\u30b9\u30c8\u5897\u306e\u5927\u304d\u306a\u8981\u56e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8377\u59ff\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30dd\u30b9\u30c8\u6295\u51fd\u30fb\u30b3\u30f3\u30d1\u30af\u30c8\u4fbf\u306e\u5229\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001<br><strong>\u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6UP\u304c\u540c\u6642\u306b\u5b9f\u73fe<\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u25bc BtoC\u306b\u9069\u3057\u305f\u4fbf<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b85\u914d\u4fbf\uff08\u30e4\u30de\u30c8\u30fb\u4f50\u5ddd\u30fb\u65e5\u672c\u90f5\u4fbf\uff09<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u4fbf\u30fb\u3086\u3046\u30e1\u30fc\u30eb\u30fb\u30cd\u30b3\u30dd\u30b9<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u25bc \u30a4\u30b7\u30ab\u30ef\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u9078\u3070\u308c\u308b\u7406\u7531\uff08BtoC\u7de8\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c01\u5165\u30fb\u68b1\u5305\u30fb\u4ed5\u5206\u3051\u30fb\u5b9b\u540d\u5370\u5b57\u307e\u3067\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u5bfe\u5fdc<\/strong><\/li>\n\n\n\n<li><strong>\u30b5\u30a4\u30ba\u6700\u9069\u5316\uff08\u539a\u307f\u8abf\u6574\u30fb\u68b1\u5305\u6750\u9078\u5b9a\uff09\u3067\u9001\u6599\u3092\u524a\u6e1b<\/strong><\/li>\n\n\n\n<li><strong>\u5927\u91cf\u30ed\u30c3\u30c8\u306eBtoC\u767a\u9001\u306b\u3082\u5bfe\u5fdc\u53ef\u80fd<\/strong><\/li>\n\n\n\n<li><strong>\u53ef\u5909\u5370\u5b57\u3067DM\u30fbEC\u767a\u9001\u306e\u500b\u5225\u5bfe\u5fdc\u304c\u7c21\u5358<\/strong><\/li>\n<\/ul>\n\n\n\n<p>EC\u30fb\u901a\u8ca9\u4f01\u696d\u306e\u300c\u767a\u9001\u30b3\u30b9\u30c8\u300d\u3092\u6839\u672c\u304b\u3089\u898b\u76f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u25a0 BtoB\u3068BtoC\u5225\u306e\u6700\u9069\u5316\u3092\u3001\u524d\u5de5\u7a0b\u3067\u201c\u3059\u3079\u3066\u6574\u3048\u308b\u201d\u306e\u304c\u79c1\u305f\u3061\u306e\u4ed5\u4e8b\u3067\u3059\u3002<\/h2>\n\n\n\n<p>\u30a4\u30b7\u30ab\u30ef\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u307f\u306f\u3001<br>\u300c\u30c7\u30fc\u30bf\u5165\u7a3f \u2192 \u5370\u5237 \u2192 \u4ed5\u5206\u3051 \u2192 \u5c01\u5165 \u2192 \u68b1\u5305 \u2192 \u51fa\u8377\u300d\u307e\u3067<br>\u7269\u6d41\u306e\u524d\u5de5\u7a0b\u3092<strong>\u4e38\u3054\u3068\u4efb\u305b\u3089\u308c\u308b\u3053\u3068<\/strong>\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u25bc \u30a4\u30b7\u30ab\u30ef\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<ul 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&#8220;BtoB\u3068BtoC\u3067\u306f\u300c\u6700\u9069\u306a\u904b\u9001\u4fbf\u300d\u304c\u9055\u3046\u3002\u6700\u9069\u5316\u306e\u9375\u306f\u201c\u524d\u5de5\u7a0b\u201d\u306b\u3042\u308a\u307e\u3059\u3002&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[93,94,96,95],"class_list":["post-291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-example","tag-btob","tag-btoc","tag-96","tag-95"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/posts\/291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/comments?post=291"}],"version-history":[{"count":5,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/posts\/291\/revisions"}],"predecessor-version":[{"id":316,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/posts\/291\/revisions\/316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/media\/315"}],"wp:attachment":[{"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/media?parent=291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/categories?post=291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iskc.co.jp\/column\/wp-json\/wp\/v2\/tags?post=291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}